The Reporters Without Borders 2013 ad campaign centers around a very inappropriate gesture, especially when coming from world leaders. A couple of years ago the nonprofit organization depicted political leaders as being a little too friendly, and now it gives people a taste of their true colors. They are essentially flipping off their people. The gesture is accompanied by the tag line, "No freedom of information, no voice of opposition."
Created by ad agency BETC Paris, the Reporters Without Borders 2013 ad campaign was put together in support of World Press Freedom Day, which occurred recently on May 3, 2013. The leaders depicted in the campaign could easily be labeled as dictators. They are the ones who really like to restrict journalist freedoms.
What's Driving This Trend
- Controversial Political Ad Campaigns
- Opportunity for ad agencies to create attention-grabbing campaigns that address political issues and spark conversations.
- Championing Press Freedom
- Potential for organizations to advocate for media freedom and highlight the importance of a free press in society.
- Political Satire in Advertising
- Opportunity for brands to use humor and satire to critique political leaders and bring attention to important social issues.
Who This Affects Most
- Advertising
- Ad agencies can capitalize on creating impactful and controversial ad campaigns that address political issues.
- Media and Journalism
- Organizations can leverage the campaign to raise awareness about press freedom and the importance of unbiased news reporting.
- Nonprofit and Advocacy
- Opportunity for nonprofit organizations to use creative advertising to promote their cause and advocate for freedom of expression.
