SaveBrasil comes with a unique ad campaign to drive awareness of the endangered birds in Brazil. This campaign successfully merges our everyday technology needs (or maybe luxuries) with the fruits of nature.
This endangered birds campaign centers around the beautiful music birds make with their songs. Of course, the ad doesn’t pretend that pretend that all birds are good for is their sweet songs. However, what it's done is taken those bird songs and made them into downloadable ringtones. By visiting SaveTones.com.br, you can pay $0.90 for a bird song of your choice. By choosing the bird song, your money will go towards saving the endangered birds in Brazil.