The NCRAARA Tire Ads Remind Drivers of Their Power

 - Jan 11, 2011
References: wellsbox & adsoftheworld
People drive everywhere, every day, in every part of the world, but these NCRAARA tire ads remind motorists that there are many risks involved that car operators have the power to prevent. As the prints suggest, "Destiny is in your hand…"

The National Campaign to Raise Awareness Against Road Accidents has hired the help of the Wellsbox advertising agency of Egypt to create these subtly artillery-inspired prints. Using props to make these street-sprawled wheels appear like simplified grenades and landmines, these NCRAARA tire ads suggest that even the average citizen can become a destructive soldier if not driving safely.