These car safety ads by Nissan are a clever way to promote the features of its cars.
The print ad states, "People are fragile. Nissan Sentra with six airbags." The effective use of wording and images of people as porcelain vases would suggest that by driving a Sentra, a driver and their passengers would be completely safe.
This creative advertising tactic is a way of using fear as a motivator. It reminds people of how fragile they are and therefore need to be protected. The fact that they use a little girl in one of the ads would tug at the emotional strings of any parent, making them think more carefully about the safety of their children while driving.