These car safety ads by Nissan are a clever way to promote the features of its cars.
The print ad states, "People are fragile. Nissan Sentra with six airbags." The effective use of wording and images of people as porcelain vases would suggest that by driving a Sentra, a driver and their passengers would be completely safe.
This creative advertising tactic is a way of using fear as a motivator. It reminds people of how fragile they are and therefore need to be protected. The fact that they use a little girl in one of the ads would tug at the emotional strings of any parent, making them think more carefully about the safety of their children while driving.
Key Themes Behind This Trend
- Creative Safety Advertising
- Opportunity to create innovative advertising campaigns that use fear or emotion to promote safety features of products.
- Fear as a Motivator
- Utilize fear as a driving force to inspire individuals to prioritize safety measures.
- Emotional Appeal in Advertising
- Explore the power of emotional storytelling to create impactful advertisements that resonate with consumers.
Where This Applies
- Automotive
- Opportunity for car manufacturers to develop creative safety advertising campaigns that highlight the safety features of their vehicles.
- Advertising and Marketing
- Opportunity for advertising agencies to create compelling campaigns that tap into the emotional triggers of consumers to promote safety products.
- Child Safety
- Opportunity to develop innovative products and campaigns that address the safety concerns of parents and caregivers while driving with children.
