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21 Examples of Auto Co-Branding

From Psychedelic Charitable Vehicles to Beverage-Branded Supercars

— October 20, 2014 — Autos
Co-branding is an excellent way for brands to attract new audiences by partnering with brands in other industries that cater to an overlapping demographic. Unsurprisingly, a lot of co-branding initiatives involving automotive companies cater towards the male demographic. The demographic of people who are interested in cars tend to also be drawn towards sport, alcoholic beverages and male fashion, making it convenient and profitable for companies in these aforementioned industries to indulge in co-branding efforts with car companies.

Many auto brands have come to be closely associated with specific approaches towards design; therefore, it is becoming increasingly common to see design cues and color composition schemes inspired by specific auto brands infiltrating different design projects.
4.7
Score
Popularity
Activity
Freshness
21
Nightclub-Inspired Autos
Nightclub-Inspired Autos
The Juke Ministry of Sound Edition is All About the Music
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20
Auto-Infused Whisky Packaging
Auto-Infused Whisky Packaging
Booze and Cars Merge for Chivas 18 by Pininfarina Limited Editions
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19
Rapper-Owned Limos
Rapper-Owned Limos
This Luxury Mercedes Appears in the Lyrics of the New Drake x Future Mixtape
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18
Converted-Gamer Race Drivers
Converted-Gamer Race Drivers
The GT Academy Transforms Gamers into Real-Life Race Drivers
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17
Ultra-Luxury Car Collabos
Ultra-Luxury Car Collabos
The Maserati GranCabrio Fendi Combines Two Major Upscale Brands
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16
Designer Car Collaborations
Designer Car Collaborations
The Mercedes Benz x Belle Sauvage Automobile is Electrifying
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15
Severed Sports Cars
Severed Sports Cars
This Cutaway Jaguar F-Type Coupe Exposes the Vehicle's Innards
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14
Skate Culture Hoverboards (UPDATE)
Skate Culture Hoverboards (UPDATE)
The New Hendo Hoverboard is Revealed by Arx Pax
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13
Beverage-Branded Supercars
Beverage-Branded Supercars
The Porsche 918 Spyder x Martini Racing Car is High-Powered
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12
Sleek Racing Wheelchairs
Sleek Racing Wheelchairs
This BMW Wheelchair Will Be Used By American Paralympic Athletes
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11
Collaborative Auto-Inspired Fashion
Collaborative Auto-Inspired Fashion
Barbour for Land Rover Clothing Brings the Best of Both Brands
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10
Couture Car Interiors
Couture Car Interiors
Maserati and Zegna Collaborated to Create Stylish Car Seats
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9
Co-Branded Couture Scooters
Co-Branded Couture Scooters
The Vespa 946 Emporio Armani Scooter Celebrates Armani and Piaggio
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8
Psychedelic Charitable Vehicles
Psychedelic Charitable Vehicles
The Proceeds From the Pretty Green x MINI Car Go Towards Charity
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7
Sports Car Collaboration Sneakers
Sports Car Collaboration Sneakers
The Limitate Sneaker Collection Features PUMA and Ferrari
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6
Luxury Sports Collaborations
Luxury Sports Collaborations
The Adidas Porsche Design Fall Winter 2011 Line is Athletic
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5
Co-Branded Car Promotions
Co-Branded Car Promotions
Uber & BMW are Teaming Up to Provide Free Rides in the New 2016 7 Series
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4
Luxury Leather Barber Chairs
Luxury Leather Barber Chairs
Bentley and Pankhurst Join Forces to Create a High Class Men's Salon
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3
Customized Electric Bikes
Customized Electric Bikes
Deus Ex Machina's Collaboration Creates a Vintage-Themed Electric Bike
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2
Inflatable Auto Campers
Inflatable Auto Campers
The Audi Q3 Camping Tent Makes Camping on the Go a Breeze
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1
Supercar Spring Shoes
Supercar Spring Shoes
Bounce:S Trainers by Adidas Porsche Design Help You Jump
<