Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Couture Car Interiors

Maserati and Zegna Collaborated to Create Stylish Car Seats

— September 8, 2015 — Autos
Two powerhouse brands have embarked on a long-term partnership to create luxe car interiors. Luxury carmakers Maserati and fashion house Zegna have decided to re-spark an earlier collaboration, but this time for good. The two brands recently announced that Zegna fabric will be used as an option for its trim, seats, door linings and ceiling head liners for its regular production models.

The fabrics used will be more durable than those used for clothing, but will maintain Zegna's stylish aesthetic. The fabrics will have a much warmer feel compared to typical materials used like leather, metal and wood.

The Zenga trim models are comfortable and non-stick in warm weather. The use of Zenga fabrics and designs are subtle and not overpowering, creating a tasteful accent to Maserati's car interiors.
Trend Themes
1. Luxury Car Interiors - The partnership between Maserati and Zegna highlights the trend for luxury car interiors infused with high-end textiles and fabrics, presenting an opportunity for textile brands to collaborate with automakers.
2. Sustainability in Automotive Industry - The use of more durable fabrics in car interiors presents an opportunity for automakers to showcase their commitment to sustainability by choosing eco-friendly materials, such as recycled or repurposed textiles.
3. Hybrid Brand Collaborations - The collaboration of two powerhouse brands, Maserati and Zegna, highlights the growing trend of hybrid brand collaborations, where two or more complementary brands combine their expertise to create unique products or services.
Industry Implications
1. Automotive Industry - The use of high-end textiles and fabrics in car interiors as seen in the Maserati and Zegna collaboration presents an opportunity for automakers to differentiate their products and create a luxurious driving experience.
2. Fashion Industry - The collaboration between Maserati and fashion house Zegna highlights the opportunity for textile and fashion brands to expand into the automotive industry by providing fabrics and textiles suitable for car interiors.
3. Textile Industry - The trend towards more durable and high-end fabrics in car interiors presents an opportunity for textile brands to collaborate with automakers and expand their market into the automotive industry.
4.1
Score
Popularity
Activity
Freshness