"Bumping music" takes on a whole new meaning in the Nissan Juke Ministry of Sound edition. This special Juke was built in collaboration with the London nightclub, Ministry of Sound, and is all about the music. Its sound system was completely redone by the folks at MOS and is described by Nissan as being "louder than a jumbo jet at take-off." Nissan also claims that its new Juke can transform into a fully functioning DJ booth complete with lighting and a PA system.
Nothing new has been done to the Juke Ministry of Sound edition engine wise. Ministry of Sound badging has been added to the interior along with an 8GB iPod Touch. The iPod comes with a pair of bespoke headphones and is pre-loaded with MOS music and media. Nissan is planning to officially pull the wraps off its new Juke at the 2012 Moscow International Motor Show. Only 3,000 will be made and each will be sold for around $28,000.
What's Driving This Trend
- Nightclub Car Collaborations
- Customizing a car model with nightclub brands can appeal to music lovers and create a new target market for car enthusiasts.
- Vehicle Audio Innovations
- Redesigning a car's audio system with a focus on music quality and sound can be a disruptive innovation to the current car market.
- Transformable Car Functions
- Integrating multiple functions such as lighting, DJ booth, and PA system in a car model can create a new category of cars that caters to events and party-goers.
Who This Affects Most
- Automotive
- Collaborations between car models and nightclubs can create potential for brand partnerships and promotional opportunities.
- Audio Technology
- Redesigning a car's audio system to accommodate nightclub-like sounds can lead to the development of new and innovative audio technology for vehicles.
- Event Management
- Cars with transformable functions can disrupt the event management and entertainment industries by providing innovative and mobile event solutions.
