The BMW 7 Series car promotions campaign creatively collaborates with the car service, Uber, to provide rides to people in publicly unreleased vehicles. For one day only, Uber users in Chicago, New York, Los Angeles and Miami can catch a swanky free ride between the hours of twelve and eight o'clock.
The clever campaign allows the brand to gain a wide audience to experience the vehicle first-hand, gain media attention and show off the new cars to people on the streets. The 7 Series cars feature fancy details like fold-down laptop tables, head rest-integrated screens and reclining and heated seats. Whether businesspeople are targeted or not for these car promotions, all users will be sure to enjoy the luxurious experience that is topped off with down pillows in the car's back row.