The Adel Tape Ad Campaign Relies on Feelings of Faith and Trust

 - Jun 25, 2011
References: loweistanbul & ibelieveinadv
The Adel Tape ad campaign really drives home the tagline, "Superior adhesive," by putting a personal spin on this relatively everyday tool. By replacing a car seat belt, it shows just how strong and effective it is. More than that, it also drudges up feelings of protection, safety and, most importantly, trust. This is due to the fact that the Adel Tape ad campaign is shown protecting a helpless and innocent child.

The Adel Tape ad campaign is asking you to put 100 percent of your faith into this product. By making this personal connection, it creates a strong pull for its potential consumer. Conceived and executed by Istanbul-based ad agency Lowe, the Adel Tape ad campaign was art directed by Eki̇n Arşi̇ray and photographed by Emre Uzer.