The Home Safety Action Week ad campaign brings people's attention to the most common things they overlook in the household, which can result in life-altering accidents. These include spills, moss, carpets, power cords and chairs. Although the first two seem logical while the remaining three appear to feed paranoia, they all contributed to the 280,000 serious falls that happened last year in New Zealand. So, the Home Safety Action Week ad campaign asks people to "Fight the 5 home hazards."
Conceived and executed by Auckland-based ad agency DraftFCB, the Home Safety Action Week ad campaign was art directed by Leisa Wall with creative direction by Tony Clewett. The deceptively innocent objects were photographed by Stephen Langdon while Nick Smith, Nick McFarlane and Matt Oak designed the overall look of each poster.
What's Driving This Trend
- Home Safety Ads
- Creating ad campaigns that bring attention to common household hazards for accident prevention.
- Public Safety Awareness
- Increasing awareness of accidents caused by common household hazards and ways to prevent them.
- Preventative Advertising
- Using advertising to preemptively stop accidents from happening by identifying and promoting ways to prevent them.
Who This Affects Most
- Advertising
- Opportunities to create impactful campaigns for companies to promote safety and health concerns for customers.
- Home Safety
- Developing products and services to identify and prevent common household hazards for accident prevention.
- Healthcare
- Creating educational materials and promotions for hospitals, doctors, and other health-related industries to help patients avoid common household accidents.
