Parents know that manufacturers are trying to woo them when it comes to producing and promoting products for their children, so this Cam Il Mondo Del Bambino campaign aims to do the latter in a more indirect way. Without dismissing the concerns of conscientious mothers and fathers, these fantastical ads emphasize a primary interest in infants.
The company states that its mission is to develop and sell car seats, strollers and other baby safety items that can delight their primary clients: kids. With this in mind, the DLV BBDO ad agency of Italy illustrated these imaginative worlds, as perceived from the protection of a pram. Scarecrows and puppet shows replace the people of the city, the sun catches fire and vehicular younglings cross the road like little ducks. Ultimately, the Cam Il Mondo Del Bambino campaign wins over adults with its adorable attentiveness.