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Distracted Driver Campaigns

The Onida Mobile Ads Want You to Steer Clear of Phones While Driving

— February 10, 2011 — Autos
I'd love to have that special someone on the hood of my car with a bottle of champagne, yet these Onida Mobile ads by the McCann Worldgroup suggest the obvious driver safety issues associated with this scenario.

Promoting roads that are free of cellphone usage while operating motor vehicles, this campaign equates speaking with your mom, your boss or your girlfriend on your mobile phone to having them block the sight of the street in front of you. Highlighting a major cause of collisions, the Onida Mobile ads would probably rather see your spouse in the car than have him on your mind.
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