Countless fishermen’s lives are saved each year along with other sea users due to coastguards, like the ones featured in these Royal NZ Coastguard ads. After numerous saved lives, boats and overall coast protection—coastguard organizations are well-deserving of donations.
These Royal NZ Coastguard ads reinforce the fact that in order to continue to operate smoothly and police the oceans and coastal lines they need to be funded. Three print ads were released in this series by advertising agency DDB in Auckland, New Zealand.
Each of these May 2011 ads gives viewers an indication of a different scenario in which having a coastguard would be instrumental. The use of costly flares and torches helps coastguards all over the world maintain safety at sea.