Although bandages usually come into play after the fact (the fact being a some or large wound), the Band-Aid 2013 campaign shows them stopping the injury before they even happen. At least, that is how some people might interpret the minimalist images. Others may see them as simply censoring the offending sight of such injurious blades.
Conceived and executed by the Miami Ad School / ESPM, an ad agency based in Sao Paulo, Brazil, the Band-Aid 2013 campaign was art directed and illustrated by Rogerio de Castro with copy by writer Pedro Rosas. The images revolve around a straight razer, safety pin and x-acto knife, all of which has been captured against bright colored backdrops. The band-airs cover up their sharp ends.
The Band-Aid 2013 Campaign Covers Up Sharp Blades
Meghan Young — August 5, 2013 — Marketing
References: miamiadschool & ibelieveinadv