Unique sun-activated marketing campaigns serve as an important reminder to individual consumers who may get caught up in the moment and forget the serious impending dangers associated with the sun. Although science and technology continues to highlight the increased risks due to climate change, busy consumers may forget at one time or another of the inherent risks.
By using solar-powered marketing campaigns that remind consumers of the ever-present dangers associated with the sun, brands can insert themselves as the natural reactive and proactive solution for consumers. As seen in some of these examples, there are plenty of ways that sun-activated marketing campaigns can be applied to non-sunscreen related products. However, the technique is particularly useful when communicating the usefulness of certain products when it comes to skin protection.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
