The Banana Boat Sport Sunscreen Campaign Depicts Added Protection

 - Aug 1, 2013
References: jwt & ibelieveinadv
The Banana Boat Sport Sunscreen ad campaign shows just how much protection people will receive using this product. Going for imagination, it revolves around human-formed clouds that perfectly shield the person beneath it. On a hot and clear summer day, people will feel the relief that this sunscreen offers as though it really were a shade-providing cloud.

Conceived and executed by the JWT ad agency branch based in Hong Kong, the Banana Boat Sport Sunscreen ad campaign was art directed by Rita Shum and Anthony Kwok with creative direction by Jam Wu, Barbara Fu and Philip Lee. The surreal images were shot by photographer Kimhoo So and retouched by Henry Chan. By playing on people's imaginations, the campaign targets young adults and youth, who are typically active in the sun.