Aiming to make beacons the best they can be, Fujitsu is approaching proximity technology from a perspective of sustainability. Weighing in at just 3 grams and measuring barely 2.5 millimeters in thickness, this beacon boasts a lightweight and versatile shape that can be attached to clothing, corners and curved surfaces. To top all of these impressive features off, the beacon is powered by the sun. Rather than requiring a small battery that will need to be replaced on a routine basis, the solar-powered beacon just needs a light source to function.
From marketing to home use, as the applications for beacons become more diverse, Fujitsu's developments will bring flexibility to existing proximity technology. Fujitsu has plans to make this device commercially available in 2017.
Key Themes Behind This Trend
- Solar-powered Technology
- There are opportunities for disruptive innovation in the development of sustainable and eco-friendly technology that harnesses solar power.
- Proximity Technology
- The increasing demand for proximity technology across various industries creates an opportunity for disruptive innovation in the development of lightweight and versatile beacons that can attach to any surface.
- Wearable Technology
- Innovative and sustainable wearable technology that incorporates solar power could potentially change the nature of how we interact with our devices and bring greater convenience to our daily lives.
Where This Applies
- Retail
- The use of proximity technology and solar-powered beacons in retail marketing provides an opportunity for disruptive innovation in the way stores interact with customers and enhance their shopping experience.
- Manufacturing
- Incorporating solar-powered beacons into the manufacturing process can create new opportunities for disruptive innovation in supply chain management and logistics, potentially reducing the need for batteries and wires.
- Smart Cities
- Innovative use of proximity technology and sustainable energy sources, such as solar-powered beacons, creates opportunities for disruptive innovation in the creation of more efficient and environmentally-friendly smart cities and public spaces.
