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46 Instagram Marketing Ideas

From Interactive Mobile Catalogs to Insta-Photo Timelines

— July 19, 2014 — Marketing
Since a picture is worth a thousand words, these creative Instagram marketing ideas are a fantastic way for brands to share stories with consumers, especially as sharing on social media becomes more oriented towards strong visuals over text.

Even though attention spans are short, Instagram by nature is a fast way to grab someone's attention, whether it's in photo or video format. Some of these creative uses of Instagram include taking advantage of the grid view on a mobile device to create collages, flipbook-style animations, app-based shops, auctions or even an elaborate interactive choose-your-own-adventure experience. There's quite a range in how easy or complex it would be to put together these campaigns, but with a little creative thinking, there are plenty of ways to promote a product or service on any budget, which is part of the beauty of social media—plus, there's always the chance that a campaign could go absolutely viral.
6.6
Score
Popularity
Activity
Freshness
46
Photo App-Based Auctions
Photo App-Based Auctions
The Instaheart Charity Auction Takes Place Entirely on Instagram
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45
Unappealing Food Share Campaigns
Unappealing Food Share Campaigns
The #MealForShare Instagram Food Campaign Serves Up Better Eats
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44
Social Media Movies
Social Media Movies
Director Thomas Jullien Created a Stop Motion Movie Using Instagram
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43
Crowdsourced Social Media Songs
Crowdsourced Social Media Songs
This Massive Instagram Campaign Advertises the Nissan Juke
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42
Instagram Movie Promotions
Instagram Movie Promotions
The Social Media -Savvy 'J’Espère Que Tu Vas Bien' Poster Ca
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41
Endearing Car Q&A Campaigns
Endearing Car Q&A Campaigns
Mini Cooper is Letting Fans to Ask the New Mini Space Questions
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40
Social Media Coolness Scales
Social Media Coolness Scales
AXE Measures Your Social Media Activity to Tell If You're a Try-Hard
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39
Insta-Photo Timelines
Insta-Photo Timelines
The Toronto Silent Film Festival Turned Its Instagram into a Timeline
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38
Instagram-Like Food Studios
Instagram-Like Food Studios
Mweb’s Dinnercam Takes Your Food Shots to the Next Level
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37
Perma-Loading Prankvertisements
Perma-Loading Prankvertisements
MTS' Instagram Stunt Highlights the Perks of 4G Mobile Internet
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36
Romantic Lock Box Contests
Romantic Lock Box Contests
Heineken's Mysterious Date in a Box is Unlocked with an Instagram Photo
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35
Hunger Awareness Campaigns
Hunger Awareness Campaigns
Unicef's Food Photos Save Lives Campaign Shares on Food Shortages
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34
Feline Fashion Campaigns
Feline Fashion Campaigns
Generation GLAMOUR Unveils Cat Concept Store to Celebrate Feline Fashion
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33
Social Gambling Apps
Social Gambling Apps
This Unibet App Lets You Bet with Social Currency Versus Real Money
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32
Ice Cream Instagram Ads
Ice Cream Instagram Ads
The Ben & Jerry's Capture Euphoria Campaign Relies on Social Media
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31
Crowdsourced Album Art
Crowdsourced Album Art
2 Chainz Put Out a Call on Instagram for Graphic Designers
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30
Pop Star Cosmetic Campaigns
Pop Star Cosmetic Campaigns
Katy Perry's New COVERGIRL Collection is 'InstaGLAM'
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29
Instagram-Based TV Premieres
Instagram-Based TV Premieres
Adult Swim's 'Rick and Morty' Was Launched in Full on Instagram
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28
Crowdsourced Car-Capturing Videos
Crowdsourced Car-Capturing Videos
This Lexus Ad Campaign Stitched Together People's Instagram Pics
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27
Photo-Based Retail Services
Photo-Based Retail Services
Hashbag's Marketplace Service Identifies Items for Sale on Instagram
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26
Interactive Mobile Catalogs
Interactive Mobile Catalogs
IKEA PS 2014 on the Move Was Presented in Full on Instagram
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25
Mobile Burger Collages
Mobile Burger Collages
Burger King France Displays One of the Creative Uses of Instagram
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24
Instagram Denim Campaigns
Instagram Denim Campaigns
The 'InstaShoot SS13' by Paper Denim & Cloth Relaunched the Brand
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23
Social Media Cooking Shows
Social Media Cooking Shows
This Instagram Cooking Show Teaches People How to Cook in 15 Seconds
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22
Social Media Retail Stores
Social Media Retail Stores
The Paytagz Website Makes a Full Retail Experience Out of Instagram
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21
Social Road Trip Campaigns
Social Road Trip Campaigns
Mazda Canada's 'Long Drive Home' Had a Terrific Journey & Destination
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20
Social Media-Reserving Car Purchases
Social Media-Reserving Car Purchases
The BMW M5 Instagram Promotion Provides Real-Time Buyers Info
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19
Amusing Auto Safety Campaigns
Amusing Auto Safety Campaigns
Instabomb by C4 Lounge Shows How to Avoid the Unexpected
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18
Creative Menu Collages
Creative Menu Collages
Pizzeria Libretto Shares Pizza Photos in Bite Sized Pieces on Instagram
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17
Social Media-Sourced Ads
Social Media-Sourced Ads
The Land of Nod's May Cover Stars the Adorable and Viral Theo and Beau
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16
Virtual Red Carpet Campaigns
Virtual Red Carpet Campaigns
L'Oreal Paris India Helps Girls Everywhere Walk the Carpet at Cannes
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15
Social Media Fragrance Campaigns
Social Media Fragrance Campaigns
The Oscar De La Renta Something Blue Tool Promotes Its Perfume
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14
Lipstick Kiss-Collecting Campaigns
Lipstick Kiss-Collecting Campaigns
This Lush Emotional Brilliance Campaign Aims to Set a Record
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13
Paper Doll Lookbooks
Paper Doll Lookbooks
Tanya Taylor's Resort Collection Lookbook Features Paper Doll Models
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12
Photo-Fueled Car Competitions
Photo-Fueled Car Competitions
The Mercedes-Benz' 'Take the Wheel' is a Competition for Instagram
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11
Social Media-Inspired Shops
Social Media-Inspired Shops
The Online Startup 'Keep' Lets You Buy Items You See on Instagram
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10
Selfie-Friendly Hotels
Selfie-Friendly Hotels
Australia's 1888 Hotel is Instagram-Friendly
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9
Hashtag Currency Restaurants
Hashtag Currency Restaurants
The Picture House by Bird's Eye Lets You Pay with a Hashtag
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8
Instagram-Casted Fashion Ads
Instagram-Casted Fashion Ads
The Marc by Marc Jacobs Fall 2014 Campaign Stars Fresh Faces
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7
Interactive Social Adventure Games
Interactive Social Adventure Games
This Instagram Hosts an Interactive Choose Your Own Adventure
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6
Social Media-Based Shops
Social Media-Based Shops
The Kellogg's Social Media Shop Exchanges Cereal for Instagram Photos
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5
Hashtag Currency Shops
Hashtag Currency Shops
The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment
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4
Insta-Wreckage Auto Ads
Insta-Wreckage Auto Ads
Toyota's 'Don't Shoot and Drive' Instagram Ad Puts Filters on Wrecks
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3
Social Media-Sourced Models
Social Media-Sourced Models
These Unconventional Diesel Models Were Spotted on Social Media
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2
Social Media-Geared Fashion Ads
Social Media-Geared Fashion Ads
The Oscar de la Renta Fall 2013 Campaign Debuts on Instagram
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1
Puppy-Injected Selfies
Puppy-Injected Selfies
This Dallas Pets Alive! Campaign Has Dogs Interrupt Selfies on Instagram
<