Unibet is a company that deals with online gambling, sports betting and casinos and although money is the currency it deals in, there's something even more valuable at the moment—social currency.
With the Bet For Followers app, users are able to place bets on certain sports teams and win followers as a result if their predictions are correct. Users are able to sign in with either their Twitter or Instagram account and with the right bet, they'll be automatically followed by all of the losing betters.
This is a brilliant way to give people a taste of sports betting, without having to suffer monetary losses if they're new to it. Because the app is simple and it's so easy to gain more followers on Twitter, you can bet that it will be highly addictive too.
What's Driving This Trend
- Social Currency Betting
- Opportunity to disrupt traditional sports betting industry by offering users the ability to bet with social currency instead of real money
- Gamification of Sports Betting
- Opportunity to introduce gamified elements into traditional sports betting, thereby increasing user engagement and loyalty
- Social Media-integrated Apps
- Opportunity to leverage the popularity of social media platforms to create innovative and accessible betting apps
Who This Affects Most
- Online Gambling
- Integration of social currency and gamified elements provides disruptive innovation opportunities for online gambling industry
- Sports Betting
- Gamification and social media integration can revolutionize traditional sports betting industry and attract new users
- Mobile App Development
- Trend towards social media integration and gamification in betting apps presents a disruptive opportunity for mobile app developers to create new and innovative apps
