Heineken's Date in a Box is a pretty red glittery safe topped with a bow that contains an awesome mystery date for one couple on Valentine's Day. To get in on the fun, girls must request to have a date box sent to their guys, but the codes to the boxes will only be sent to the guy if he's brave enough to post a picture of the box on Instagram first.
The idea is all about seeing if a guy is willing to show off his sensitive side. It's a sweet gesture and a fun way to interact with couples on social media ahead of Valentine's Day. Heineken is running the contest until Valentine's Day, or until all the boxes are sent out.