For New York Fashion Week 2013, 'Generation GLAMOUR' is celebrating cat-fashion through its cat concept store. Combined with the store is a cleverly made Instagram campaign that asks people to take part in the feline festivities by posting their own pictures with #GLAMOURCATS attached to it.
These types of digital marketing campaigns are a great way to get consumers to interact with the brand. New York Fashion Week 2013 is a big deal, but with a playful campaign like this, GLAMOUR is heavily targeting a younger market segment. This is the main purpose of the 'Generation GLAMOUR' website, which specifically pumps out campaigns designed to include a different demographic.
With interactive digital campaigns such as this one, GLAMOUR is sure to influence the market. Social media is a wonderful avenue for not only reaching global markets, but also for expanding a brand and creating entirely new associations.
What's Driving This Trend
- Feline Fashion
- Creatives could develop cat-inspired clothing lines and utilize social media campaigns to promote their brand, attracting a younger demographic.
- Interactive Digital Campaigns
- Businesses could incorporate interactive elements into their marketing campaigns, which have been successful in engaging their customers and creating a positive brand experience.
- Social Media Branding
- Brands could use social media to expand their reach and target new demographics with creative marketing strategies.
Who This Affects Most
- Fashion
- Fashion houses and designers could take inspiration from Generation GLAMOUR and create their own cat-inspired collections or campaigns, specifically targeting a younger audience.
- Digital Marketing
- Agencies specializing in digital marketing could focus on creating interactive campaigns for clients, as they have been proven to generate positive results.
- Social Media
- Businesses could leverage social media platforms to increase their brand visibility, engage their audience, and ultimately drive sales.
