This Lexus ad campaign invited over 200 fans to capture pictures of a Lexus car on Instagram, which were stitched together to create a short walk-around of the vehicle. Lexus fans were given specific directions on where to stand and snap pictures from so that the images could seamlessly flow into one another.
The many images were captured on Instagram and hashtagged with 'LexusInstaFilm.' Since there are many filters for users to choose from on Instagram, the final film cycles through many different colors.
The 'Instafilm' campaign is a smart way to makes use of crowdsourcing and get fans engaged. Fans will of course want to share that their photos were used in a Lexus campaign and this kind of excitement is the perfect way to get content to rapidly spread across social media.