With its many filters, special effects and tons of apps to get creative with photo formatting, there are some great examples of creative uses of Instagram. Burger King France's is a fantastic example of how a brand can take advantage of the grid view on mobile devices, especially when they've got something big to share.
To kick off the launch of the new account, French digital agency Buzzman developed a way to make it impossible to ignore the newest Instagram member. The biggest burger ever was created, using over 90 photos of burger pieces. When viewed on a mobile device, you can scroll and scroll for snippets of pickles, beef, onions and lettuce, topped between two sesame buns.