Mobile TeleSystems (MTS) set out to prove just how much faster a plan with 4G mobile Internet can be, as well as how much frustration it can save you, especially when there's something online you really want to see.
To do this, MTS created an 'Instagram Provocation' by partnering with extremely influential and attractive Instagram bloggers Victoria Bonya, Alena Vodonaeva and Anna Sedokova. Each of the women uploaded a photo tagged with a bunch of suggestive hashtags, but the image tricked users into thinking that the photo was still loading. In the comment section, Instagram users went wild with complaints and questions about why the images weren't loading.
After enough teasing, the Instagram bloggers posted a video on the benefits of 4G mobile Internet, calling 3G Internet a killer of curiosity.