Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Oscar De La Renta Something Blue Tool Promotes Its Perfume

 - Feb 11, 2013
References: oscardelarenta & fashionotes
The Oscar De La Renta Something Blue campaign promotes its latest fragrance by way of social media forums. Those who hashtag the term #MySomethingBlue on Instagram will be automatically linked in to the couture feed.

Images posted to the #MySomethingBlue section of Instagram will be placed on to Oscar De La Renta's Pinterest board. Appropriately titled My Something Blue, the pinned pictures will work to promote the Something Blue perfume in an interactive manner. This feature has been furthermore paired with the luxury brands' Something Blue Facebook application. It has as such covered all of its social media bases, forcing shoppers to take note of the new product during the formative stages of its launch.