Plain and simply, the Social Effort Scale is designed to tell you if you're trying too hard online. There are now millions of photos tagged with terms like "selfie," "baller," "slick" and even "youwantthis," but as the Social Effort Scale has determined, women typically find men with a scores over 150 unattractive, due to them seeming like they're "trying too hard."
On the Social Effort Scale site, you can log in with either Twitter, Facebook or Instagram, and have your hashtags tracked to see if you're trying too much or not enough. The platform is presented by AXE Matte Effect and although there's barely any mention of the product, that's precisely the point, since the product is all about "Less Effort. More Style."