Not many people would have thought they'd buy a car using a social media network, yet that is exactly what the BMW M5 Instagram promotion is allowing consumers to do for a short period of time. The North American branch is allowing fans to reserve one of 29 thirtieth anniversary BMW M5s exclusively through information revealed on photo-sharing platform.
In order to participate in the BMW M5 Instagram promotion, interested parties must first follow the car company's Instagram account to be privy to the gradually revealed reservation phone number. The unique retail experience for the most powerful BMW model in production speaks to not only the power of social media, but also the impact of visuals. Martin Tholund, spokesmen for BMW USA, says, "The visual nature of Instagram also provides BMW USA with a unique opportunity to tell a visual story that pays tribute to the 30-year heritage of the M5."