With many of Instagram's users using the platform for food demonstration purposes, it's no strange feat to have someone invent an Instagram cooking show. While Instagram video is fairly new, this chef is using the platform to its full potential.
Bart Van Olphen knows a thing or two about fish and how to cook them. In fact he knows so much that he could even teach someone how to do it in 15 seconds or less, which is exactly what he's done. Fish Tales is an Instagram cooking show that teaches those watching how to cook various kinds of fish in the allotted time of 15 seconds or less.
The show takes place in a variety of locations including a dock, other people's kitchens and markets. This idea is an amazing use of Instagram's video function and will go a long way in helping people make amazing seafood dishes.
Why This Trend Is Growing
- Short-form Cooking Content
- Creating short, engaging cooking videos on social media platforms presents an opportunity for chefs and food enthusiasts to share their recipes and culinary skills in a convenient format.
- Multi-location Cooking Shows
- Exploring different settings and environments for cooking shows, such as docks, kitchens, and markets, brings a refreshing and immersive experience to viewers, allowing them to discover new culinary ideas and techniques.
- Utilizing Social Media Platforms for Education
- Leveraging popular social media platforms like Instagram to share educational content and instructional videos opens up new avenues for teaching cooking skills and reaching a larger audience.
Industries Being Reshaped
- Food and Beverage
- Incorporating short cooking videos into marketing strategies and online platforms enables food and beverage companies to showcase their products, recipes, and techniques effectively.
- Social Media
- The rise of social media cooking shows presents opportunities for social media platforms to develop features and tools tailored for culinary content creators, making it easier for them to engage with their audience and gain followers.
- Education and E-learning
- Integrating cooking tutorials and educational content into online learning platforms allows individuals to acquire culinary skills conveniently and at their own pace.
