It's common to see Instagram food photos of yummy-looking breakfasts, lunches, dinners and everything in between, but not everyone is fortunate enough to have meals like this.
To give people a bit of a reality check, the Ábaco Food Bank set up an Instagram campaign that showed the reality of what a large population of Columbians must resort to eating on a daily basis. Instagram accounts were set up and posted pictures of highly unappetizing meals like fish water or scraps of food found in the trash. A site was set up for the #MealForShare campaign, where people could view these meals and "purchase" them for however much they would like. This served as a symbolic donation and with that money, the Ábaco Food Bank was able to dish out 185,000 tons of much more appetizing food.
Why This Trend Is Growing
- Realistic Food Campaigns
- Opportunity for organizations to create campaigns that show the reality of food insecurity and encourage donations.
- Social Media Activism
- Utilizing Instagram or other social media platforms to raise awareness and funds for charitable causes.
- Alternative Donation Methods
- Exploring new ways for people to contribute financially, such as purchasing symbolic meals through online platforms.
Industries Being Reshaped
- Charitable Organizations
- Opportunity for food banks and non-profit organizations to create innovative campaigns to raise awareness and funds for food insecurity.
- Social Media
- Potential for social media platforms to partner with charitable organizations and provide tools for users to donate and support causes.
- E-commerce
- Opportunity to develop online platforms and systems that facilitate alternative donation methods and contribute to charitable causes.
