The #MealForShare Instagram Food Campaign Serves Up Better Eats
Laura McQuarrie — May 22, 2014 — Lifestyle
References: mealforshare & adeevee
It's common to see Instagram food photos of yummy-looking breakfasts, lunches, dinners and everything in between, but not everyone is fortunate enough to have meals like this.
To give people a bit of a reality check, the Ábaco Food Bank set up an Instagram campaign that showed the reality of what a large population of Columbians must resort to eating on a daily basis. Instagram accounts were set up and posted pictures of highly unappetizing meals like fish water or scraps of food found in the trash. A site was set up for the #MealForShare campaign, where people could view these meals and "purchase" them for however much they would like. This served as a symbolic donation and with that money, the Ábaco Food Bank was able to dish out 185,000 tons of much more appetizing food.
To give people a bit of a reality check, the Ábaco Food Bank set up an Instagram campaign that showed the reality of what a large population of Columbians must resort to eating on a daily basis. Instagram accounts were set up and posted pictures of highly unappetizing meals like fish water or scraps of food found in the trash. A site was set up for the #MealForShare campaign, where people could view these meals and "purchase" them for however much they would like. This served as a symbolic donation and with that money, the Ábaco Food Bank was able to dish out 185,000 tons of much more appetizing food.
Trend Themes
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Realistic Food Campaigns — Opportunity for organizations to create campaigns that show the reality of food insecurity and encourage donations.
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Social Media Activism — Utilizing Instagram or other social media platforms to raise awareness and funds for charitable causes.
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Alternative Donation Methods — Exploring new ways for people to contribute financially, such as purchasing symbolic meals through online platforms.
Industry Implications
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Charitable Organizations — Opportunity for food banks and non-profit organizations to create innovative campaigns to raise awareness and funds for food insecurity.
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Social Media — Potential for social media platforms to partner with charitable organizations and provide tools for users to donate and support causes.
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E-commerce — Opportunity to develop online platforms and systems that facilitate alternative donation methods and contribute to charitable causes.
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