Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,195 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,195 cutting edge ideas.

Virtual Red Carpet Campaigns

L'Oreal Paris India Helps Girls Everywhere Walk the Carpet at Cannes

— May 28, 2013 — Marketing
L'Oreal Paris India opened up the chance for girls everywhere to experience walking the red carpet at Cannes with its latest social media campaign. The campaign was designed to promote its 'L’Or Sunset Collection,' designed exclusively for this event.

After 'liking' the Loreal Paris India Facebook page, fans are able to access a virtual red carpet and challenged to complete tasks to advance along the length of the carpet. Tasks were spread across Facebook, Twitter, Instagram and Pinterest, with directives like "Tweet like a Bollywood star," and "Share your Bollywood look." Fans who "walked" the most miles on the red carpet won exclusive coverage from the the Cannes Film Festival.

In just under a week, L'Oreal Paris India was able to up its followers on Instagram from 30 to 1,100.
Trend Themes
1. Virtual Red Carpet Experiences - Creating virtual red carpet experiences allows brands to engage with their audience in a unique and immersive way.
2. Social Media Campaign Gamification - Adding gamification elements to social media campaigns drives user participation and increases brand engagement.
3. Experiential Marketing Through Social Media - Using social media platforms to create interactive and experiential marketing campaigns helps brands connect with their target audience on a deeper level.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can leverage virtual red carpet campaigns to promote new products and engage with customers in a memorable way.
2. Film and Entertainment - Film and entertainment companies can utilize virtual red carpet experiences to enhance fan engagement and generate buzz for their projects.
3. Digital Marketing and Advertising - In the realm of digital marketing and advertising, incorporating gamification elements into social media campaigns can help brands stand out and increase ROI.
2.3
Score
Popularity
Activity
Freshness