Old Spice's Dadsong is an Ode to Leaving Adolescence Behind
Laura McQuarrie — December 12, 2014 — Marketing
References: blogs.wsj
Earlier this year, Old Spice created a series of comical "Momsong" ads featuring moms lamenting about their boys growing up into men, and now, these "Dadsongs" let dads get a word in.
Rather than being tearful like the moms about their young teen sons growing up, the Dadsongs embrace a happier tune, celebrating a #SmellcometoManhood that gets growing boys out of the house. This ad makes the differing opinions between dads and moms apparent, but in away that shows both perspectives with a good dose of humor.
This portrayal of fatherhood probably hits close to home with many, which is what makes it such a hit. Like most comical and outrageous commercials that come from Old Spice, this one has already gained millions of views on YouTube, plus thousands of interactions across other social networking sites.
Rather than being tearful like the moms about their young teen sons growing up, the Dadsongs embrace a happier tune, celebrating a #SmellcometoManhood that gets growing boys out of the house. This ad makes the differing opinions between dads and moms apparent, but in away that shows both perspectives with a good dose of humor.
This portrayal of fatherhood probably hits close to home with many, which is what makes it such a hit. Like most comical and outrageous commercials that come from Old Spice, this one has already gained millions of views on YouTube, plus thousands of interactions across other social networking sites.
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