In a last ditch effort to woo voters and stop Scottish Independence, John Oliver pulled out his best romantic comedy strategies on his show Last Week Tonight with John Oliver. On Thursday there will be a referendum where Scots will vote about whether or not they would live their country to leave the United Kingdom and no longer be a part of Great Britain.
In the clip, John Oliver goes over both sides of the Scottish Independence debate, making many jokes along the way. Several of the jokes are at the expense of British Prime Minister David Cameron, who Oliver deems is not making enough of an effort. Instead, he chokes down some haggis, invites a unicorn mascot onstage, has a bagpipe band play and shows Love Actually-inspired notecards.
Why This Trend Is Growing
- Rom Com Marketing
- Brands can take a page out of John Oliver's book and use romantic comedy tactics in marketing campaigns to appeal to emotional factors rather than strictly functional ones.
- Humorous Political Commentary
- With the growing trend of satirical news and political commentary, there is an opportunity for more comedians and media outlets to add humor to serious political conversations.
- Referendum Engagement
- As referendums and other political votes become increasingly prominent, there is a need for innovative ways to engage voters and raise awareness on the issues being voted on.
Industries Being Reshaped
- Marketing and Advertising
- The marketing and advertising industry can use Rom Com tactics to build more emotional connections between brands and consumers.
- Media and Entertainment
- With the growth of humorous political commentary, media and entertainment outlets can tap into this trend and create more satirical or comedic content surrounding political issues.
- Politics and Governance
- Politicians and governments can use creative and engaging strategies, such as John Oliver's romantic referendum pleas, to increase voter turnout and engagement in political activities.
