Peter D. Adkison, the guy responsible for the Magic, The Gathering and the PokÃ©mon card crazes, is betting on the Bella Sara card game to become the next tween sensation. The first two were targeted at boys, and nobody has ever scored a hit selling cards targeted just at girls.
The Bella Sara card feature mostly horses and unicorns and don't have a cartoon or video game to back them up (not yet anyway).
Sounds like a losing proposal, right? Not so fast. The cards have a code that unlocks the horses stable on a website, where they can groom their horse. The card also contain positive messages that moms love. Bottom line, 30 million sold worldwide 10 million in the US with Toys â€œRâ€ Us, Target and Wal-Mart now taking them nationally.