LUSH cosmetics and the Human Society have joined forces in an attempt to eradicate animal testing for cosmetics. This campaign makes the largest global campaign to end animal testing for cosmetic products to date.
LUSH and company have taken a drastic approach to sparking awareness and outrage about animal testing. The graphic photographs show humans enduring testing procedures that would normally be performed on animals. To see these horrific activities applied to humans shocks the viewer into realizing that this shouldn't be happening to humans or animals. This campaign even took it a step further by performing these atrocious acts in its Regent Street Store window in London.
As part of this activism-saturated performance, performance artist Jacqueline Traides "endured 10 hours of force-feedings, liquid injections, and other torturous procedures common to animal testers."