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Pretty Plaid Packaging

Camille Brunelle Fudge Packages Inspired by Friendly Canadian Culture

— May 16, 2011 — Marketing
As a proud Canadian, this student designer kept up the friendly culture's tradition in the aesthetics of the Camille Brunelle Fudge Packages.

Aside from sugary maple syrup, Canada is also known for other sweet delights like sugar cream fudge. To match the traditional sweets, Camille Brunelle made a pretty plaid box inspired by woodsy lumberjacks. The packaging is closed with a chunky brown button, just like the ones that you would find on a hunter's coat. Inside the box contains the delicious fudge, which is also made in the form of the cutesy button and wrapped up in white, dainty lace.

As a Canadian myself, I can relate to the Camille Brunelle Fudge Packages and am in love with the design and branding.
Trend Themes
1. Cultural Packaging Design - Designers are becoming more aware of the importance of incorporating local cultures into packaging design to make unique and memorable designs.
2. Sustainable Packaging Materials - As more consumers become environmentally conscious, there is an increasing demand for packaging made from sustainable materials that reduce their impact on the environment.
3. Customized Packaging Solutions - Businesses can increase customer loyalty through personalized and unique packaging solutions that create memorable experiences for their customers.
Industry Implications
1. Food and Beverage - The food and beverage industry can improve their branding and increase product sales through creative and unique packaging designs that appeal to customer interests and culture.
2. Fashion - Fashion companies, especially those focused on outdoor or rustic styles, can differentiate themselves by incorporating elements of local cultures into their packaging design, creating memorable experiences for customers.
3. Retail - Retailers can enhance their brand image and create a stronger relationship with customers by offering personalized and unique packaging solutions that create memorable experiences for their customers.
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