1Kick Canned Mule is an organic and natural alcoholic beverage that comes in the form of a convenient cocktail can. Made from premium organic ginger, lime and neutral grain spirits, the drink was originally dreamed up in a garage in Denver. Playing off of its Colorado roots, the branding for this canned cocktail strikes a balance between a rustic and urban aesthetic.
Appealing to those with an adventurous spirit, the size of a singular cocktail or a pack of the alcoholic beverages is perfectly portable. The appeal of ready-to-drink cocktails also means that there's no mixing or measuring required, satisfying a consumer's need for at-home or on-the-go convenience.
With more consumers becoming increasingly concerned about their health, many alcohol brands are now finding that consumption of their products are on the decline. Consumption of alcohol at home is on the rise, but healthy ready-to-drink cocktails like this one are capitalizing on shifts in the market.