KickStand Cocktails is introducing itself to the world with an industry-first portfolio of spicy canned cocktails that are available direct to consumers via Speakeasy. KickStand Cocktails' vodka-based spicy canned cocktails are available in mild, medium and hot varieties, and they tap into adults' ongoing fascination with fiery flavors that delight or challenge the senses.
With a unique combination of fruits and peppers, the brand offers a truly unique experience for drinkers who want something other than sweet flavors. The spicy canned cocktails that are ready to sip include Roasted Jalapeño Cucumber, Charred Pineapple Poblano, Smashed Raspberry Serrano and Torched Peach Chipotle, the hottest of the bunch. All of these products sport dark packaging, 5.5% ABV and no added sugar.
What's Driving This Trend
- Spicy Cocktail Trend
- There is an opportunity for beverage companies to create new spicy cocktail products that appeal to consumers looking for a unique taste experience.
- Direct-to-consumer Sales Trend
- More beverage companies are moving towards selling their products directly to consumers, allowing for greater control over sales and customer experience.
- Fiery Flavor Craze Trend
- The popularity of spicy foods and drinks, and consumers' desire for novelty and excitement, present an opportunity for companies to create products that feature bold, fiery flavors.
Who This Affects Most
- Beverage Industry
- There is an opportunity for beverage companies to tap into the spicy cocktail trend by creating their own unique offerings that appeal to consumers who desire something other than sweet flavors.
- Direct-to-consumer Industry
- Companies that sell their products directly to consumers, such as KickStand Cocktails, can benefit from greater control over sales and customer experience.
- Spicy Foods Industry
- The fiery flavor craze presents an opportunity for the spicy foods industry to expand their offerings to include more beverages and cocktails with unique and bold flavors.
