With record-setting harvests this year, the maple-syrup industry has been making a concerted effort for the public to see it as more than just a producer of something sweet to add to pancakes. In order to introduce maple syrup as more than just a healthy natural sweetener, it is being presented as a savory flavoring agent. Sugar Bob’s Finest Kind, the producer of a dark maple syrup that's infused with hardwood smoke puts it best by saying: "At breakfast it can be a sweetener but for the rest of the day it’s a savory extender."
Rich maple flavors are now being worked into everything from cottage cheese to seasoning rubs and meaty bacon snacks for a savory twist on an ingredient that's typically only seen by the public as sweet.
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 65%
Activity 69%
Freshness 8%
