Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Jack Daniels' Pre-Mixed Ready to Drink Packs Offer Effortless Enjoyment

 - Jul 10, 2014
References: jackdaniels & packagingoftheworld
In partnership with Brown-Forman, JDO Brand Design & Innovation developed a ready to drink pack of Jack Daniels whiskey, making it easy to grab, go and drink. The new cans and bottles come in three different flavors including cola, ginger and lemonade, promising a "perfect pour" since it's contents are already pre-mixed with the whiskey.

With Jack Daniels products thriving in Australia, a country with that represents 60% of the global market for alcoholic ready to drink beverages, this is where the line of drinks will be launched. The new packaging for the Jack Daneils RTD product celebrates the history of the brand, while continuing to push forward as a world leader in whiskey drinks.