American spirit and wine company Brown-Forman has teamed up with Gebr Heinemann to launch Jack Daniel's 'Tennessee Travelers,' an exclusive series of bourbon whiskey that will be available this Autumn season at travel retailers. The limited-edition spirits will come in two expressions: 'Sweet and Oaky' and 'Bold and Spicy.'
According to the company, 'Sweet and Oaky' will consist of caramel, vanilla, and toasted oak flavors, while the 'Bold and Spicy' version will highlight the taste of grains, with notes of baking spices and caramel. The new travel-oriented whiskey comes as both a celebration of travel opening again up following months of pandemic-related lockdowns, as well as an homage to Jack Daniel's globe-trotting roots.
"We feel that Tennessee Travelers, given its true exclusivity, story, and authentic craftsmanship, will have a special resonance with the global traveler and will offer spirits, consumers, around the globe a new flavor journey to discover," said Brown-Forman's VP Managing Director for Global Travel Retail, Aude Bourdier.