In a collaborative effort between the University of Basque Country's food research department and Azti Tecnalia, a sweet blue wine has been created. The process to create and perfect this Spanish wine took about two years.
The joint efforts of six entrepreneurs brought the 'Gik' wine to life using a base made from red and white grapes. The blue wine gets its hue from anthocyanin and indigo pigments.
This unique style of wine is aimed towards a younger generation of wine drinkers who are seeking a playful twist to a traditional and elegant beverage. The wine comes in a clear bottle to reveal the bright blue hue and it is labeled with a quirky pooch wearing shades drinking the wine. Gik has an alcohol content of 11.5 percent and is best served cold because of its sweet flavors.
Why This Trend Is Growing
- Playful Beverages
- Creating unique and playful twists on traditional beverages for younger generations of consumers.
- Colorful Foods and Drinks
- Incorporating unconventional coloring methods into food and drink products to attract consumer attention.
- Innovative Wine-making Techniques
- Experimenting with creative methods and ingredients to enhance and distinguish wine products.
Industries Being Reshaped
- Wine-making
- Incorporating non-traditional ingredients and creating playful twists on wine products.
- Beverage
- Developing innovative and unique beverages with unconventional coloring methods.
- Food and Drink Marketing
- Targeting younger consumers with playful and unconventional packaging and marketing strategies.
