JJ Whitley Adds 'Blue Raspberry Russian Vodka' to Its Lineup
Niko Pajkovic — September 28, 2021 — Lifestyle
References: jj-whitley & thespiritsbusiness
Artisanal Russian vodka brand JJ Whitley has added a 'Blue Raspberry Russian Vodka' to its line of premium offerings, which already includes its well-known gold-filtered vodka. The blue-colored spirit is distilled in St. Petersburg, Russia, where it is crafted using wheat and water.
In terms of taste, the new spirit is said to present notes of raspberry on the nose, with blueberry on the palate, while delivering a silky smooth finish. The vodka has a 38% ABV and was crafted with the intention of offering customers a versatile spirit option. The company recommends that 'Blue Raspberry Russian Vodka' be served straight, with ice, or with a mixer.
"The brilliant, bright blue liquid not only tastes great but also provides shoppers with a great opportunity to create a range of impactful, Instagrammable serves at home,” said Simon Jackman, senior global marketing manager at Halewood Artisanal Spirits.
Image Credit: JJ Whitley
In terms of taste, the new spirit is said to present notes of raspberry on the nose, with blueberry on the palate, while delivering a silky smooth finish. The vodka has a 38% ABV and was crafted with the intention of offering customers a versatile spirit option. The company recommends that 'Blue Raspberry Russian Vodka' be served straight, with ice, or with a mixer.
"The brilliant, bright blue liquid not only tastes great but also provides shoppers with a great opportunity to create a range of impactful, Instagrammable serves at home,” said Simon Jackman, senior global marketing manager at Halewood Artisanal Spirits.
Image Credit: JJ Whitley
Trend Themes
1. Fruit-infused Vodka - The trend of fruit-infused vodka is growing and consumers are looking for unique flavor options.
2. Premium Artisanal Spirits - Consumers are willing to pay a premium for high-quality, artisanal spirits that offer unique taste experiences.
3. Visual Experiences - Shoppers are seeking out visually striking and Instagrammable drinks to share on social media.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry can capitalize on the trend of fruit-infused vodka, offering consumers unique and flavorful spirit options.
2. Craft Distilleries - Craft distilleries can take advantage of the trend of premium, artisanal spirits by offering small-batch vodka made with high-quality ingredients and unique flavor profiles.
3. Hospitality and Entertainment - Hotels, bars, and restaurants can attract customers by offering eye-catching and Instagrammable drinks that provide a memorable visual experience.
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