The Au Vodka Blue Raspberry Ice Lollies Have a 5% ABV
Michael Hemsworth — August 12, 2022 — Marketing
References: auvodka & conveniencestore
The Au Vodka Blue Raspberry ice lollies are a new treat for consumers seeking out an alternative way to enjoy a cocktail to beat the heat this summer. The product is formulated with a blend of blue raspberry flavors and the brand's signature vodka to give them a 5% ABV, and thus is only suitable for adult consumers to enjoy. The frozen treat features a 100ml serving size and is priced at £2.99 each to make them a great option for consumers to pick up when entertaining guests.
The Au Vodka Blue Raspberry ice lollies are available now for preorder and are expected to start start shipping August 12, 2022 for eager consumers in the UK to enjoy.
The Au Vodka Blue Raspberry ice lollies are available now for preorder and are expected to start start shipping August 12, 2022 for eager consumers in the UK to enjoy.
Trend Themes
1. Alcohol-infused Frozen Treats - Brands can create innovative frozen treats infused with alcohol to appeal to adult consumers seeking a refreshing and boozy summer treat.
2. Signature Flavor Collaborations - Collaborating with a popular food or beverage brand can help spirits brands create unique frozen treats with signature flavor profiles to appeal to consumers seeking unique and flavorful experiences.
3. Spirits Packaging Innovation - Exploring innovative packaging designs and formats, such as frozen or single-serve packaging, can help spirits brands offer consumers new ways to enjoy their products and stand out on the shelf.
Industry Implications
1. Alcoholic Beverages - Spirits brands can capitalize on the trend of alcohol-infused frozen treats to create new product lines and offer consumers refreshing and innovative ways to enjoy their products.
2. Food and Beverage - Collaborating with popular spirit brands to create frozen treats with unique and signature flavor profiles can offer food and beverage brands a new way to differentiate themselves and appeal to consumers seeking new and interesting flavors.
3. Packaging Design - Innovative packaging designs and formats, such as frozen or single-serve packaging, can offer new opportunities to packaging and design companies to create unique and functional packaging solutions for spirits brands.
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