Old River Ale is a concept completed by Bruno Reis for an assignment, in which the team had to come up with an idea for a craft beer. The result is a branding design that looks more like an upscale bottle of port than an ale. However, this is exactly the point, as the goal would be to attract a more wealthy and upper class clientele.
The bottle takes on a very dark aesthetic, coming in a black box with silver font, and the glass is a darker color too. The dark branding makes it more geared towards a male demographic, and again the shape of the bottle would suggest that the brand is targeting men with money.