Italian sodas are more sophisticated than the average fizzy drink, but they don't seem to have the same edge as an alcoholic drink like a vodka soda. Realizing this, Bassano Hard Soda was developed, blending the delicious flavors of Italian sodas like blood orange and pomelo with a light vodka base.
The soda packaging is reminiscent of one that contains alcohol and each of the boxes is made to look like it's been wrapped in a colorful ribbon that shows off the prized flavor inside. The line of Bassano Hard Sodas are packaged in bottles that are familiar and show off the clear beverages inside, blurring the lines between the way alcoholic and non-alcoholic drinks are typically presented to consumers.
What's Driving This Trend
- Spiked Fruit Sodas
- The rise of spiked fruit sodas provides an opportunity for innovative flavor combinations and new partnerships between fruit juice companies and alcohol manufacturers.
- Ready-to-drink Alcoholic Beverages
- Ready-to-drink alcoholic beverages are disrupting the alcohol industry by catering to busy consumers who still want a high-quality drink without the need for preparation.
- Blurring Lines Between Alcoholic and Non-alcoholic Beverages
- Brands that blur the lines between alcoholic and non-alcoholic beverages, such as Bassano Hard Soda, are creating new opportunities for product innovation and consumer exploration.
Who This Affects Most
- Beverage Industry
- The beverage industry can capitalize on the trend of spiked fruit sodas by partnering with alcohol manufacturers or creating their own line of alcoholic beverages.
- Alcohol Industry
- The alcohol industry can continue to innovate by creating new ready-to-drink alcoholic beverages and exploring new flavor combinations for spiked sodas.
- Packaging Industry
- The packaging industry can work with beverage companies to develop unique packaging designs that appeal to consumers looking for products that blur the lines between alcoholic and non-alcoholic drinks.
