Nola was developed as a new brand by Diego and Blow Creative, launched as a line of vodka spritzer drinks that would appeal specifically to women, giving wine a run for its money. The ready-to-serve drinks come in both canned and bottled varieties, including fruity mixes of Raspberry & Elderflower and Watermelon & Strawberry flavors.
Packaged in tall, slender bottles, Nola spritzers have a distinctive wine-like look to them, which was intentional to show how comparable the light, fruity drinks are to wine. However, the Nola vodka spritzers actually have about 35% fewer calories than a glass of Pinot Grigio, as well as less alcohol by volume, making the drinks highly appealing for social gatherings and casual get-togethers on weeknights.
Key Themes Behind This Trend
- Pre-mixed Alcoholic Beverages
- Opportunity for innovative brands to create ready-to-serve alcoholic drinks that cater to specific consumer preferences.
- Health-conscious Alcoholic Drinks
- Potential for developing low-calorie and lower-alcohol alternatives to traditional alcoholic beverages.
- Convenient Packaging for Alcohol
- Demand for alcoholic beverages packaged in convenient formats, such as cans and tall, slender bottles.
Where This Applies
- Alcoholic Beverage Manufacturers
- Opportunity for established alcohol companies to create pre-mixed spritzers and other innovative ready-to-serve drinks.
- Beverage Packaging
- Potential for beverage packaging companies to design and produce convenient packaging formats tailored for alcoholic drinks.
- Health Food and Beverage
- Demand for health-conscious alcoholic drinks opens avenues for health food and beverage companies to develop and distribute low-calorie and lower-alcohol options.
