Cool Cat's naturally flavored, naturally gluten-free spritzers are made with a base of California Pinot Grigio and cane sugar, and they are positioned as better-for-you alternatives to other kinds of alcoholic beverages. These canned products boast just 150 calories and two carbs per 12-ounce can, and the refreshing low-calorie options can be found in flavors like Original (Elderflower Mint Lime), Citrus, Berry and Grapefruit.
Cool Cat was recognized as the 'Best Spritzer of 2021' by Liquor.com, and awarded a Gold Medal by The Fifty Best. The naturally flavored spritzers appeal to consumers at a time when the flavored wine category is exploding with in-demand spritzers, sangria and wine cocktails. The portable and packable cans are also said to "provide more bang for the buck than a traditional bottle of wine."
Why This Trend Is Growing
- Low-calorie Wine Spritzers
- The trend of low-calorie wine spritzers with naturally flavored options are becoming more popular in the alcoholic beverage market.
- Flavored Wine Category
- The flavored wine category is growing, with consumers seeking in-demand options such as spritzers, sangria, and cocktails.
- Canned Alcoholic Beverages
- Portable and packable canned alcoholic beverages provide a more convenient option compared to traditional bottles of wine.
Industries Being Reshaped
- Alcoholic Beverages
- The trend of low-calorie wine spritzers and flavored wine options creates the opportunity for innovation in the alcoholic beverage industry.
- Packaging Industry
- The popularity of canned alcoholic beverages creates a disruptive opportunity for innovation in the packaging industry for more convenient and sustainable options.
- Natural Flavors Industry
- The trend toward naturally flavored alcoholic beverages creates an opportunity for innovation and growth in the natural flavors industry.
