When you think about social drinking, what probably comes to mind first is alcohol—but this is exactly the kind of thinking that Hӧpt is trying to reshape. The Hӧpt drinks come in bottles that look exactly like beer, although the contents of the drinks are clean and refreshing fruit sodas. The drinks combine hop extracts with deliciously exotic fruit flavors like watermelon, lychee and elderberry, making these drinks far hipper to sip on that a regular can of soda.
The word "Hӧpt" itself is a skaldic term that means "connected," which is exactly what these drinks are designed to do. To really make the sodas seem like a good party alternative to beer, the drinks are packaged in four packs.