When you think about social drinking, what probably comes to mind first is alcohol—but this is exactly the kind of thinking that Hӧpt is trying to reshape. The Hӧpt drinks come in bottles that look exactly like beer, although the contents of the drinks are clean and refreshing fruit sodas. The drinks combine hop extracts with deliciously exotic fruit flavors like watermelon, lychee and elderberry, making these drinks far hipper to sip on that a regular can of soda.
The word "Hӧpt" itself is a skaldic term that means "connected," which is exactly what these drinks are designed to do. To really make the sodas seem like a good party alternative to beer, the drinks are packaged in four packs.
What's Driving This Trend
- Imitation Beer Sodas
- Opportunity for creating non-alcoholic beverages that imitate the look and packaging of beer, targeting social drinkers.
- Exotic Fruit Flavors
- Opportunity for incorporating unique fruit flavors, such as watermelon, lychee, and elderberry, into non-alcoholic drinks.
- Reinventing Social Drinking
- Opportunity for reshaping the perception of social drinking by offering alternatives to traditional alcoholic beverages.
Who This Affects Most
- Beverage Packaging
- Opportunity for developing creative packaging designs that mimic the appearance of alcoholic beverages for non-alcoholic drinks.
- Non-alcoholic Beverages
- Opportunity for the beverage industry to create and market non-alcoholic drinks that cater to social drinkers seeking alternative options.
- Flavored Soda Innovation
- Opportunity for developing unique and exotic fruit flavors in the soda industry to attract consumers looking for more interesting beverage options.
