Matias Riccitelli Wines' 'Hey Malbec' has a comic book wine packaging that really packs a punch. The label design was developed by the graphic designers of Estudio Iuvaro, building off of the idea that this wine is one with superpowers.
The wine bottle is presented like a vintage comic book itself, featuring a graphic illustration of a superhero who is on a mission to keep the world's supply of wine flowing. Instead of just a simple black and white color scheme, the bottle features a bright and kicky aqua coloring. On the top of the bottle is a wrapper to cover the bottle's neck and opening that features a small image of a searchlight, signifying that there are likely people nearby who are in dire need of wine.