Hey Malbec's Comic Book Wine Saves Wine Lovers from Boring Packaging
Laura McQuarrie — August 19, 2014 — Lifestyle
References: matiasriccitelli & thedieline
Matias Riccitelli Wines' 'Hey Malbec' has a comic book wine packaging that really packs a punch. The label design was developed by the graphic designers of Estudio Iuvaro, building off of the idea that this wine is one with superpowers.
The wine bottle is presented like a vintage comic book itself, featuring a graphic illustration of a superhero who is on a mission to keep the world's supply of wine flowing. Instead of just a simple black and white color scheme, the bottle features a bright and kicky aqua coloring. On the top of the bottle is a wrapper to cover the bottle's neck and opening that features a small image of a searchlight, signifying that there are likely people nearby who are in dire need of wine.
The wine bottle is presented like a vintage comic book itself, featuring a graphic illustration of a superhero who is on a mission to keep the world's supply of wine flowing. Instead of just a simple black and white color scheme, the bottle features a bright and kicky aqua coloring. On the top of the bottle is a wrapper to cover the bottle's neck and opening that features a small image of a searchlight, signifying that there are likely people nearby who are in dire need of wine.
Trend Themes
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Comic-themed Packaging — Opportunity for wineries to differentiate themselves and capture the attention of consumers by incorporating comic book-inspired designs.
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Storytelling Labels — A trend towards using label designs to tell a unique story and create a memorable experience for wine consumers.
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Creative Branding — Brands can leverage creative and eye-catching branding strategies, like superhero-themed packaging, to stand out in a saturated market.
Industry Implications
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Wine and Spirits — Wine and spirits companies can embrace innovative packaging designs to engage with a younger demographic and increase brand visibility.
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Graphic Design — Opportunities for graphic designers to collaborate with wineries to create unique and visually compelling packaging designs.
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Marketing and Advertising — Marketing agencies can help wineries develop creative branding strategies to strengthen brand identity and attract new customers.
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