It's important to have a product that will sell itself, but there's just as much need for good packaging that will help a product hop from a store's shelf to a consumer's shopping cart. Unfortunately with packaging, brands often get only one shot and if a design flops, a poorly presented product likely won't resonate with shoppers.
In order to make the white and pink wines from the Anecoop winery appeal to as broad an audience as possible, the Pedro González Studio developed three separate labels for the wines. This includes NY Hood, developed for a young American audience, the floral Amatista design to appeal to women in department stores and Viña Tendida for private restaurants. Although the products are exactly the same, this project is a great case for the difference strong branding can make.
What's Driving This Trend
- Location-specific Packaging
- Brands can consider creating packaging designs that cater to different markets, regions, or audiences.
- Audience-specific Labeling
- Developing labels that will appeal to a specific audience or market can help a product stand out on the shelf.
- Customized Product Branding
- Customized branding for each market or region can help improve a product's sales performance.
Who This Affects Most
- Wine and Alcohol Industry
- The wine industry has opportunities to implement customized packaging designs and attractive branding for different markets and regions.
- Consumer Goods Industry
- Consumer goods companies can explore different packaging designs for different markets and audiences to maximize their impact on the shelf.
- Hospitality Industry
- Customized packaging and branding can be used by hotels and restaurants to provide a unique and memorable experience to their customers.
