It's important to have a product that will sell itself, but there's just as much need for good packaging that will help a product hop from a store's shelf to a consumer's shopping cart. Unfortunately with packaging, brands often get only one shot and if a design flops, a poorly presented product likely won't resonate with shoppers.
In order to make the white and pink wines from the Anecoop winery appeal to as broad an audience as possible, the Pedro González Studio developed three separate labels for the wines. This includes NY Hood, developed for a young American audience, the floral Amatista design to appeal to women in department stores and Viña Tendida for private restaurants. Although the products are exactly the same, this project is a great case for the difference strong branding can make.